Product Hunt Launch Press Kit

Product Hunt

If you are launching your product on Product Hunt, chances are you will be contacted by some bloggers and journalists on the launch day itself. And, it's not possible to let everyone know what's your product is all about and how does it work — it's just not possible.

But... having a detailed press kit ready for the Product Hunt launch can definitely save you a lot of time and effort.

However, we have created a detailed press kit template that you can use for free.

Product Hunt Press Kit

Product Name

Your product name


One-liner tag line for your product


Detailed description about your product. It's best to talk about the problem and then the solution that you're providing.

It's also a good practice to organize everything in a visually appealing bullet points or any other format that looks good.

  • Bullet point 1
  • Bullet point 2
  • Bullet point 3

The Story

It's the most important part of the press kit. People love stories more than some detailed product description.

Explain everything from what problems you faced to how did you create the product.

Your back story matters a lot!

Include everything in the story but avoid making it too big to read.


  • Project start date
  • Number of members in the team
  • Current number of customers
  • Funding received
  • Social media followers, etc.

Products and Services

Cool Service #1

  • Service description
  • How does it work
  • How much it costs, etc.

Cool Service #2

  • Service description
  • How does it work
  • How much it costs, etc.

Media Mentions

It's a must to include any media mentions that you've got previously.

  • Link to the media mention #1
  • Link to the media mention #2

The Team

John Doe

  • CEO, Co-founder
  • Social profiles

Jane Doe

  • CTO, Co-founder
  • Social profiles


  • Logo (light)
  • Logo (dark)
  • Team photos
  • Product screenshots
  • Product videos
  • Other brand assets

Awards and Recognition

It's a good practice to mention any awards/recognition you have received for the product.

Customer Testimonials

Write something good that your customers say about the product. Like:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus magna urna, gravida ac feugiat sed, tincidunt sit amet neque. — Jane, Times

Contact Information

  • Website
  • Email
  • Phone
  • Location
  • Facebook
  • Twitter
  • Product Hunt

Frequently Asked Questions

Prepare a list of questions that people may ask about your product and keep their answers written from earlier.

  • How are you helping people?
  • When will you get out of the beta?
  • What will be your next milestone?
  • Are you planning to lower the prices anytime soon?


That's it.

If you want to download PH press kit template in a beautiful Notion and Google Docs format, you can click the button below:

Here's how the template looks like:


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