Behind Sorabel's shutdown: could it have been avoided?
Sorabel had been on the right track. The Indonesian fashion ecommerce startup was seeing healthy growth after a rebrand in early 2019 and was on a path to profitability, says co-founder and recently resigned CEO Jeffrey Yuwono.
Indonesian fashion startup Sorabel to close down
Sorabel, an Indonesia based fashion e-commerce platform, confirmed that it will be shutting down by the end of this month due to the COVID-19 pandemic. In an internal email to its employees, Sorabel's management communicated to its staff that while it tried to do its best to save the business, it has decided to go through liquidation.