Why the Jumpshot shutdown is such big news for digital marketing
Last week, Avast, the Czech-based cybersecurity and antivirus giant, shut down the marketing analytics tool Jumpshot amid controversy around user data privacy and the selling of user information. Avast bought Jumpshot in 2013 as a move to not only keep users' computers secured and virus free, but "running at peak performance."
Avast shuts down marketing analytics subsidiary Jumpshot amid controversy over selling user data
Avast has made a huge business out of selling antivirus protection for computers and mobile devices, but more recently it was revealed that the Czech-based cybersecurity specialist was also cultivating another, more controversial, revenue stream: harvesting and selling on user data, some of which i...
Avast's Shutdown of Jumpshot Will Harm the Web and the World | SparkToro
Last night, I got an email from Deren Baker, Jumpshot's CEO, informing me that the business would be winding down at the behest of their parent company, Avast. If you support more competition on the web, greater transparency about what the tech giants are doing, and opportunity to hold the powerful to account, this is a dark day.