Andy Rubin's Start-Up, Essential Products, Shuts Down (Published 2020)
The smartphone company founded by Mr. Rubin, a former Google executive, struggled to win over customers. SAN FRANCISCO - Essential Products, a consumer electronics start-up founded by the former Google executive Andy Rubin, said on Wednesday that it was ceasing operations.
Essential is shutting down
Essential is shutting down less than three years after the startup unveiled its first smartphone. The company's only complete product, the Essential Phone, sold poorly and received mixed reviews. A follow-up phone was canceled, and a number of other promised devices - like a smart home assistant and operating system - never materialized.
Andy Rubin's Essential Products is shutting down - 9to5Google
Essential Products announced today that it's ceasing operations and shutting down. Founded by the controversial Andy Rubin, the start-up last August showed off a radical 'GEM' smartphone. Today's shutdown is framed as due to Essential having "no clear path to deliver" its next smartphone to customers.